Use this guide to build retry-safe integrations.

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Message lifecycle

Typical state flow: 
queued -> sent -> delivered -> read
   \-> failed
  • queued: accepted and waiting for dispatch.
  • sent: handed off to provider.
  • delivered: delivered to recipient device/provider state.
  • read: read receipt observed.
  • failed: dispatch failed or provider rejected.

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Retry boundaries

  1. Retry on 429 and 5xx only.
  2. Do not retry validation failures (400, 422) before fixing payload.
  3. Use bounded exponential backoff with jitter.

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Client idempotency pattern

  • Generate an operation key in your app per send intent.
  • Save operation_key -> message_id mapping.
  • If the same operation is retried, return existing message_id from your store.

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Webhook deduplication pattern

Use event IDs to avoid duplicate processing: 
if event_id already processed:
  return 200
store event_id
enqueue processing
return 200

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Reconciliation flow

1

Send message request

Call POST /v1/messages and persist request metadata.
2

Track status

Query GET /v1/messages/{messageID} or consume webhook events.
3

Resolve final state

Treat read and failed as terminal states for most workflows.
Server-side webhook processing is designed for idempotent ingestion. Your consumer should still deduplicate events in your own storage.